PLAYBOY AND BONDI DIGITAL PUBLISHING TO CREATE A SEARCHABLE DIGITAL ARCHIVE

More than 50 Years of the Iconic Men’s Magazine to be Released on Six DVDs

CHICAGO, February 9, 2007 – Playboy Enterprises, Inc. (NYSE: PLA, PLAA) and Bondi Digital Publishing LLC, today announced plans to create a highly anticipated, one-of-a-kind series of DVD box sets that will deliver to consumers 53 years of Playboy magazine in an electronic format. An instant must-have for collectors and Playboy aficionados, this groundbreaking digital archive will contain the articles, interviews, cartoons, photographs – and even advertisements – as they appeared in the original print editions. Released by decade, the first two sets, featuring every issue from the 1950s and 1960s, will hit stores in October 2007 with additional sets slated for release in 2008.

To bring Playboy to life digitally, Bondi Digital Publishing – the software pioneers who developed the platform for The Complete New Yorker – will scan and re-type all 636 issues of Playboy (a total of 115,880 printed pages and more than 93,000 photos). Now Playboy readers and fans will be able to browse, search, organize and read digital replicas of the magazine, many of which are highly sought after collectors’ items.
“This digital archive is a first in the mass consumer magazine and men’s category,” says Hugh M. Hefner, Playboy Founder, Editor-in-Chief and Chief Creative Officer. “Playboy magazine has a tremendous legacy. With our loyal readership, which has always shown a real interest in our archival issues, we knew this would be the perfect opportunity to offer Playboy fans what they have wanted for years.”
Added David Anthony, co-founder of Bondi Digital Publishing: “Bondi is excited to partner with one of the most iconic brands in the world. The magazine has been an incredibly influential part of America’s cultural landscape for more than 50 years. These box sets will offer a whole new way to explore the rich history and unique perspective of the magazine that fully one-fourth of all American college men were buying in the late 1960s.”

“It’s no wonder Playboy magazine is the world’s best-selling men’s monthly with its innovative editorial content and stunning photography,” said Murat Aktar, co-founder of Bondi. “We were thrilled that our platform will organize this vast archive of paper magazines into searchable electronic collections for readers to enjoy.”

Each box set will include a DVD with all the issues from a decade of the magazine’s history as well as a 200-page companion book with never-before-seen photographs and correspondences, a Playboy timeline and highlights of selected pages from the magazine. Packaged in an elegant slipcover, the box set will retail for $100.

ABOUT PLAYBOY ENTERPRISES
Playboy Enterprises is a brand-driven, international multimedia entertainment company that published editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men’s lifestyle and entertainment website; and licenses the Playboy trademark internationally for a range of consumer products and services.

ABOUT BONDI DIGITAL PUBLISHING
Founded in 2004, Bondi designs, creates and publishes a product line of complete print magazine archive box sets in digital editions. Under the leadership of David Anthony and Murat Aktar -- two of today’s top experts in digital user experience design and the migration of music, print, film and games to digital platforms -- Bondi has quickly built a reputation within the magazine industry as innovators in the creation and development of consumer friendly, searchable digital magazine archives. Consumers were first introduced to its software platform as part of the landmark offering, The Complete New Yorker (released in September 2005). Bondi has since landed major licensing deals with key international media corporations, including Playboy Enterprises.

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